Answer to Question #279057 in Marketing for mathez

Question

1. 2 Reflect on the factors in the outer environment of Lush that have pushed the company to adopt a distinctive marketing strategy. (5 points)
2. 3 Which (product and service) marketing strategies is Lush building its success upon? (5 points)
3. 4 Which brand development strategies best characterize Lush's growth? Please, explain your answer. (5 points)

Answer 1

1.

a) Use of handwritten notes- in most stores of Lush, their walls are handwritten. It even sends handwritten notes to its clients and members. This makes customers proud than when they are emailed.

b) Use of giveaways by Lush where it allows its staff to give the customers free gifts at selected outlets.

c) Lush offers scholarship programs to students in universities and colleges and this has helped improve it popularity.

d) Offering deals to customers who buy online or with its mobile apps. For example the bought good can come with a free gift or with discount.

e) Lush highlights customer success stories and since customers love this, the popularity of Lush is always high.

2.

The 4ps in marketing that Lush relies upon to build success are:

1) Place- Lush has its head quarter at the United kingdom but has expanded to serve North America and countries in Europe. It also has an online shop.

2) Price- The strategy used by Lush is premium pricing strategy since all it's products are handmade and natural therefore very expensive. It targets the high class.

3) Product- Lush is focused on using biodegradable products since it uses all-natural products and also packages in reused bottles.

4) Promotion - Lush employs both on and offline strategies to market it's products. It also provides discounts on certain products.

3.

1) Lush has been able to think broadly, innovate new ideas in a way such that it's competitors can't outdo them.

2) Lush has partnered with good partners who have a good image in the market and also in the society as well.

3) The company has been able to use brand names that are universally accepted in every language thus no conflict when it comes to translation.

4) Lush had been able to understand customer behavior and give customers what they want and not what they need.

5) Lush already has a position that best places it way above where it's competitors are. Competitors such as The Best Shop.