Answer to Question #278838 in Marketing for kiks

Question

select widely available product that you believe is not doing so well in the market your objective is to revive interest in the product all while maximizing exposure and minimizing costs which tri-media umbilicals will you choose and why

Answer 1

An example of Kleenex will help us better understand. It is a facial cleaning tissue with headquarters based in the United States. It is widely known by many but its performance at the market isn't appealing at all. Kleenex is a brand name for products such as face tissues, paper towels, toilet paper, and baby diapers. Facial tissues will serve a better example. The tri media umbilicals that I would use to popularize the product at a minimal cost are use of print media such as newspapers, broadcast media such as television and the internet for example Facebook. In the newspaper I would place the advert in the section where children and ladies like. For example where there is a cartoon since children like cartoon and the section with beauty products since ladies like articles with beauty information. These areas would help improve sales since the Kleenex face tissue is common in ladies and children. In broadcast media I would place the advert just before or after programmes such as cartoon or drama. This is because children and ladies like cartoon and drama respectively. This would help revive sales of Kleenex. In the internet, I would prefer Snapchat since it is one of the most common social media platforms among ladies. This would greatly help Kleenex to revive and help it dominate the market.