Answer to Question #278704 in Marketing for Dumisani

Question

Hi

Can you assist me with conducting a target market analysis and discuss the positioning you would recommend for the Sneaker shack brand. Please also recommend communication mix strategies that Sneaker Snack could implement.

thank you.

Answer 1

The ability to generate compelling stories and sell them well to their fan base is the first part of Sneaker Shack's marketing prowess. This is so important to their marketing that they rarely mention actual products in their advertising. This is also known as "emotional branding." Their emotional branding is frequently told through a hero's story. Typically, Sneaker Shack brands seek to overcome their conditions or obstacles. They conquer and attain their objectives through sheer enthusiasm, determination, and hard work.

These are some unique and inventive ways to promote the Sneaker Shack brand without really running an advertisement. The Sneaker Shack brand manages to leave its name in the minds of millions of people by providing amazing content, enhancing their retention and visibility. Apparently, neither do their numbers.