Answer to Question #276408 in Marketing for hammad

Question

Market Segmentation:

Find three companies for each variables and sub-variables of market segmentation.

Geographic:

 Nations,

 regions,

states,

 counties,

 cities,

 neighborhoods,

 population density (urban, suburban, rural),

 climate

 Demographic

 Age,

 life-cycle stage,

gender,

 income,

 occupation,

 education,

religion,

ethnicity,

 generation

 Psychographic

 Social class,

lifestyle,

personality

 Behavioral

Occasions,

 benefits,

 user status,

 usage rate,

 loyalty status

Answer 1

Geographic – Coca-Cola, Pepsi, Barclays Bank

Demographic – Toyota, Nissan, Volkswagen, BMW Motors

Psychographic – Cigna, Standard Chartered Bank, Barclays Bank

 Behavioral – Hilton Hotel, Thomas Cook, Best Western Hotels