Answer to Question #267091 in Marketing for Babe

Question

Example of no distinct defferentiate feature

Answer 1

Product differentiation is frequently used to define market standards and position a product as a superior option. In other words, it distinguishes the product from all other competitors on the market. As a result, when a product lacks a distinguishing feature, it fails to be successful, because when a standard is established in a product, sales increase. Customers like it when their expectations are realized by distinguishing product qualities.