Answer to Question #265463 in Marketing for gunika

Question

. Tesla Model 3 is planning to launch in December 2021 in India. As a Marketing Consultant explain the steps that you will suggest for the New Product Launch?

Answer 1

Environmental Scanning

It would be critical to examine the nature of the surroundings before releasing the car model to the sale. This includes the physical, political, and social settings. The actions of competitors and incoming entrants must be considered. Management gathering to examine the benefits, drawbacks, and risks of introducing the Tesla Model 3 such an intensely political atmosphere exists, and the government is investing in transportation facilities. Gross Domestic Product growth is expected to be 7.2 percent in 2014 and 7.5 percent in 2015. The price of petroleum is falling by roughly 30%. Consumption of brand products is increasing, and individuals are becoming highly social. Smartphones and social networking are rapidly evolving and becoming increasingly prominent.

Target Market

It is necessary to identify the intended market. Age, income, and social class are all factors to consider. To guarantee that the Tesla Model 3 will suit the requirements of the target customer, every facet of the target population must be researched. Determining the intended customer will also aid in determining the media to be used in product advertising. It is necessary to determine which age categories, social classes, and income levels can manage to purchase the Tesla Model 3 cars.

We are securing the Online Identity of the Tesla Model 3 car.

In the current society, various cybersquatters have attempted to take advantage of firms who do not safeguard their domain identity, trademark, social media profiles, etc. Before releasing anyplace, it is necessary to protect all of these. To increase understanding of the goods before its formal introduction, the digital media marketing group must guarantee that the Tesla Model 3 is effectively marketed and marketed online.

You are validating the Tesla model 3 car.

If customers don't purchase a good or service based on a proposal, they're unlikely to buy it once it's available. Creating a landing page is a simple method to do. Run advertisements on Tesla Model 3 vehicles and see who hits the "Buy Now" icon. If so, you've received confirmation.

Set the Pre-Launch Stage

Begin developing your go-to-market plan before launching your item. And that is how you create buzz. Pre-sales are excellent, but for a product to scale, you'll also require enough new clients. Start distributing the material you generated during the planning phase just a few weeks before the product introduction. Videos, blogs, landing sites, and social media advertising take longer to create but take a shorter time to deploy and market. You may hit the market strongly before the item launch if you have a plethora of material developed throughout the product development phase.