Answer to Question #264507 in Marketing for Akhona Klanisi

Question

Briefly describe how Woolworths South Africa can better differentiate its products and services for each of the following three divisions: 1) Woolworths Food Division 2) Woolworths Fashion, Beauty and Home Division 3) Woolworths Financial Services Division and provide practical strategic recommendations.

Answer 1

Organizations that operate in large scale are often segmented into departments that deal with similar products or services to increase efficiency and flow of services. The divisions need to be differentiated for ease of identification by customers and staffs. Woolworth would differentiate

Woolworth food division – the food division are differentiated by delivery of unique local dishes sausages and burgers. The use local spices to ensure unique taste, aroma, and appearance. Canning and packages is another way that can be used to make their meals distinct.

Woolworth fashion, beauty and home division – different packaging on the products, stickers with company logos, and unique different pricing from the overall prices charged in the local markets.

Woolworth financial services division – services cannot be branded different from what they are. However, the company has differentiated its services through improved efficiency, courtesy and unique services. Transparency, integrity and concern towards customer satisfaction has made their services outstanding and different from their competitors in the market. They also integrate all the different financial services such as MasterCard, visa card, PayPal, commercial bank services and any other banking service under common floor, thus giving customers easy time of access.

Recommendations:

Woolworth Group limited should differentiate all its foods through pricing slightly above the market prices to emphasize on a mark of quality.

All its products should have organization logo and trademark.