Answer to Question #264456 in Marketing for joey

Question

Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom is designed to display Kia’s current product portfolio with 3D configuration. The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars and witness their intricate details. All the showcased vehicles will be equipped with digital spec boards to share all the relevant information about the product. The content displayed in the showroom is controlled directly by Kia India, providing greater transparency, a sense of security and reliability to the customers.

In your opinion, which segmentation strategy is adopted by Kia Motors?

Answer 1

Psychographic

This market segmentation targets customers interests, opinions, social status and value. The Kia Motors should use this market segmentation because people buy custom cars to match their social status and fullfill their interest.