Answer to Question #262134 in Marketing for Marketing

Question

Kia Motors announced that it has opened its first digital showroom in India, moving towards providing digitized services to its customers. The showroom is located in Prabhadevi which is one of the busiest hubs of Mumbai and is equipped with 3D configurators with a digital catalogue, a Heritage Wall, Digital Spec Boards and a media wall. The showroom is designed to display Kia’s current product portfolio with 3D configuration. a. ‘The 3D configurator zone in the facility enables the customers to customize and design their favorite Kia cars.’ Based on this statement explain which type of targeting strategies is initiated by Kia Motors. Justify your reason. (5 Marks) b. In your opinion, which segmentation strategy is adopted by Kia Motors? 

Answer 1

"The strength to surprise" is a slang term employed by Kia Motors Company. It appealed to standard employees because it provided a succinct, specific, and purposeful explanation that unquestionably drove all of the company's objectives. Despite the fact that many European organisations have abandoned India's engraving, it has always been seen as a problematic job. However, certain firms, such as Maruti Suzuki and Toyota, have discovered a means to overcome this obstacle and maintain market dominance in India.The marketing strategy focuses on commercial effectiveness, identifying the most valuable segments for a company and then designing a marketing mix and product positioning plan for each. When building marketing communications plans, this is helpful since it allows marketers to prioritize propositions and then develop and distribute individualized and relevant messages to engage with various audiences. Market segmentation, market targeting, and product positioning are the steps in the funnel.