Answer the following questions.
1.What do you
mean by the term marketing management? Write it on essay form.
2.What are the
goals or objectives of marketing? Write it on essay form.
1.
Marketing management is the act of directing the marketing components of a company, determining the company's goals, structuring the plans step by step, making choices for the firm, and executing them to maximize turnover by satisfying the customers' expectations. A marketing manager must conduct extensive research to understand what marketing management is and improve it for your company's benefit. To attract customers, marketing management is focused on product, venue, pricing, and promotion. The company's management determines these four Ps based on client demand for what they want to buy, at reasonable market rates, and easily accessible in shops or online. Marketing management must deal with and facilitate the inflow of these factors for the firm to survive.
2.
The primary goal of marketing management is to recruit new consumers to enhance product sales. Various techniques are put in place to ensure that as many clients as possible are drawn to the company's products, including running commercials on TV channels or social media, distributing brochures, and organizing a sales force to showcase the items.
Another essential goal of marketing management is to retain customers who have been linked with the company's products for a long time, please. Quality is necessary for this purpose, but good service is also required, such as timely product delivery and product delivery without damage.
A corporation cannot continue indefinitely if it does not make a profit. Profit is the lifeblood of any business. Profit is essential for a business's growth, diversification, and upkeep. A corporation must understand what market management is to achieve this goal. And how will these market goals be met? A company's management team maintains marketing on track by delighting existing and trustworthy consumers and recruiting new customers to maximize profit and development.
Another goal of marketing management is to maximize marketing share. Companies employ several strategies to optimize market sales of their products by comparing them to the market economy. Discounts are sometimes offered by businesses to attract clients. They occasionally create appealing and distinctive packaging and provide incentives.
A company's public reputation is critical to its growth. If the firm has a favorable public image, it has more opportunities to develop and diversify, but it will not survive if it has a terrible reputation. Marketing may improve a company's reputation and make it more trustworthy to customers.
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