Answer to Question #228798 in Marketing for YESHWANT YADAV

Question

How a nutrition drinks for entire family making brand should be positioned in the market

Answer 1

Brand positioning is a marketing strategy that helps business people to create a picture in the minds of the consumers of how different and unique their product is. Nutrition drinks for an entire family making brand should be positioned in a way that;

a) Product improvement; this will create a trust for increased sales. The family will be persuaded that there was no substitute for the drink and a new perception will be created.

b) Prepare the drink from natural foods to ensure that you hold the family on a healthy basis.

c) Make the price favorable to the family to allow greater consumption.

d) Ensure product differentiation and segmentation of the drink.