Answer to Question #216382 in Marketing for ismail khan

Question

Go to the Save Mart, and make a list of 50 items that appear to be new products. Rate each product for its level of innovation, with a 25 being highly involved in highly innovative, and a ten being minor changes such as an improved package or pleasant smell. How genuinely new and innovative are these products overall? Do you think companies are being at risk-averse? Give a reason for your answer? 

Answer 1

Pizza

Cream stick

Marzella

Flour

Juices

Yoghurt

Cream corn