Answer to Question #210146 in Marketing for shae

Question

Bobby is part of the marketing team of a company that sells various Bluetooth devices. The target customers for this product belong to a range of age groups. Hence, Bobby wants to use multiple advertising vehicles to deliver the message of the product. He wants to set aside money for each of the advertising media based on its relative potential. Which component of the advertising plan would help Bobby allocate money to the different media according to the finances available?

The component of the advertising plan would help Bobby allocate money to the different media according to the finances available.

Answer 1

Bobby should consider components such as market analysis, the establishment of media objectives, media strategy development, and implementation, and evaluation and follow-up.