Answer to Question #200308 in Marketing for Mohammad Shehroz A

Question

What are the SWOT analysis ,target market , segmentation and competitor analysis of tesla ??

Answer 1

SWOT analysis of Tesla is based on its dynamic business model and innovative automotive designs.

A SWOT analysis of Tesla helps determine the current positioning of the company and evaluate its potential business predictions and future plans.

Strengths

Tesla has several strengths which include huge financial resources, employee competency, brand loyalty, products, and services, among others.

Weakness

Tesla's weaknesses include poor decisions making, lack of USP, insufficient research, and they should be eliminated.

Opportunities

Tesla's opportunities can arise from market, industry, government, consumer since people and government have liked their products.

Threats

Tesla's threats can include employee unrest, changing technology, increased competition among others.

Tesla products are considered to be expensive for average consumers and thus, the target customer segment for the company is wealthy individuals and households.

Tesla uses mono-segment positioning which is associated with making an appeal to the needs and wants of a single customer segment.

Tesla has a number of competitors among traditional carmakers, such as Ford and Honda. Tesla's competitive strategy is a broad differentiation to target both segments by targeting premium buyers and low-price buyers in the automobile industry.