Answer to Question #197669 in Marketing for Harshita

Question

As a newly appointed Product Manager by Balaji wafers, you are asked to develop New

Product Planning for new flavor of potato wafer. How would you develop new product

planning process?

Answer 1

The development of a new product planning process will follow the following steps:

• Generate the idea by utilizing internal and external business environment analysis
• Screen the Idea
• Test the concept.
• Perform a business analytics
• Beta / Marketability Tests.
• Identify Technicalities and do product development.
• Commercialize.
• Launch it reviewing its progress using appropriate pricing techniques