Answer to Question #188570 in Marketing for ismail khan

Question

List some of the demographic trends of interest to marketers in Pakistan and discuss whether these trends pose opportunities or threats for marketers?

Answer 1

There are various demographic trends, which are of interest for marketers in America. Some of the major demographic trends are: Changing Age Structure of the Population Geographic Shifts in Population High disposable income Educated population Accumulative diversity The changing age structure of the population can be considered as a threat for the marketer as defining individuals through their birth date might be less effective as compared to segmenting them by their life stage, lifestyle, life stage, or the shared beliefs they seek in the products they...