Answer to Question #175064 in Marketing for saleemaslam

Question

Zipcar Case Study pg 320-321(Marketing1199)

Read and discuss the case study and submit your answers to the 3 questions on Pg 321

Questions:

1) Using the building blocks (five dimension) of service quality (see exhibit 10.4), evaluate Zipcar.

2) Compare zipcar's service quality performance with that of the most recent car rental service ( e.g., Hertz, Enterprise) that you have used.

3) How well has Zipcar handled service failure situations? What could it do to improve recovery efforts?

Answer 1

Dear saleemaslam, your question requires a lot of work, which neither of our experts is ready to perform for free. We advise you to convert it to a fully qualified order and we will try to help you. Please click the link below to proceed: Submit order