Answer to Question #171995 in Marketing for william

Question

Read the article Stukent Chp. 5: Instagram History

1. What event happened in the section Live Video?

Answer 1

Instagram live video has been a valuable way for brands to connect authentically with their audiences. However, the disappearing content immediately following the broadcast made it difficult to reach the majority of their audience members. The extended reach provided by the 24-hour replays ensures more viewers will see the videos, while also staying true to the short-lived content and exclusivity of Instagram Stories.