Answer to Question #165848 in Marketing for Sunny

Question

Looking at the profile of the rural consumers in India today, what are the key challenges posed fore Indian marketers in the rural market segment? Discuss with reference to an FMCG product of your choice.

Answer 1

The major challenges to marketing in rural India for Nestle coffee is the vast amount of dialects that form a language barrier, the poor communication facilities, illiteracy, low per-capita income of rural residents.