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You started learning the course of financial accounting and analysis in the MBA program. You learned about commonly used accounting terms. Discuss about any five terms which are commonly used by the different users of accounting information for the sake of understanding the financial statements.


Define and describe about any five terms

Tanish a strong Indian jewelry brand founded in 1994. The brand would like to diversify to the Gulf Region and appeal to the millennials. The brand does have presence in Dubai but is not performing as expected. The brand faces tough competition from Damas, Malabar and Kalyan Jewellers.



a. How can Tanish benefit from market research insights? (5 Marks)



b. Suggest a suitable communication strategy to build awareness and customer base in the marketplace.

Using macroeconomic environment analysis discuss suitable go to market strategies for Aquafresh to deepen its presence in the Indian market. You could suggest 3 key strategies.

L1 technologies, a US based Defence contractor wishes to enter India. Conduct a PESTLE analysis for L1 technologies in India & suggest whether L1 technologies should enter India or otherwise.


Critically discuss the role of HR in ensuring that an organisation goes “beyond survival “and focuses “on a ‘thrive’ mindset”.

Talent management is not just a simple human resource key term one will come across. It is also committed to hire, manage, develop, and retain the most talented and excellent employees in the industry. In fact, talent management plays an important role in the business strategy since it manages one of the important assets of the company—its people.




Detail the challenges faced by organisations regarding the acquisition and retention of talent, justifying the significance of talent management in your discussion.

“Boards should expect management to revisit the leadership capabilities that best support long-term value creation with deliberate consideration of their business’ purpose, values and cultures. Management should clearly articulate the new attributes of good leaders and establish processes to develop the right leaders based on these requirements.”



Analyse the personality traits/type that would best suit a leader in the above situation and evaluate the role of emotional intelligence in this context.

2.1 “While the “future of work” was well underway before the pandemic, COVID-19 has clearly hastened its arrival.”


Elaborate on the term “future of work” and discuss the impact this will have on leadership and human capital management.

“skills have become the global currency of 21st-century economies”


Evaluate this statement

adult learning and skills development are far more effective if the world of learning and the world of work are integrated”


Explain why this integration is important and assess how the barriers to achieving this integration can be overcome.