Answer to Question #315914 in Management for Arshiya

Question

Using macroeconomic environment analysis discuss suitable go to market strategies for Aquafresh to deepen its presence in the Indian market. You could suggest 3 key strategies.

Answer 1

A go-to-market (GTM) strategy is a plan that helps you define your ideal customers, coordinate your messaging, and position your product for launch. A GTM strategy also keeps key business units aligned on the same plan, allowing you to meet a market need and effectively iterate on your product.