Answer to Question #95322 in Management for Jay

Question

Provide an outline of goals and the philosophy of the organisation. Present the current target market and performance of the organisation

Answer 1

Unilever

Background

Unilever was established in 1928 and it operates in the consumer goods sector (Unilever, 2019). It has a presence in approximately 190 countries in which it offers a broad variety of products such as food, cosmetics and cleaning agents amongst others.

Philosophy

Company’s philosophy is sustainable living (Unilever, 2019).

Goals         

Unilever (2019) reports that the company aims to promote:

• A future which is better for children across the world
• A future which is healthier
• A finer future for the global ecology
• A superior future for farmers and farming
• A future that is more confident
  

Target Market

Unilever owns approximately 400 brands and it primary target market is the conscious consumer. The organization defines conscious consumers as individuals who are concerned about environmental sustainability and advocating for it by mainly procuring products from companies which operate sustainably (Unilever, 2019). Nestle and Proctor & Gamble are the primary competitors of the company.

Performance

The company generates revenues of approximately $54 billion and $9.8 billion in net income (Unilever, 2019). The stock price of the company has grown by 50% over the past five years due to its impressive financial performance.

Reference

Unilever. (2019). About our strategy. Retrieved 26 September 2019, from https://www.unilever.com/sustainable-living/our-strategy/about-our-strategy/