Joe sees a gap in the market for selling designer clothing for men and women. He
decides to open an enterprise called “Joe Fashions” in the Thavhani mall. His target
market is upper-class people in their twenties up to middle age. On the basis of these
facts I want you to advise Joe on the following points:
a) What are the implications for Joe’s enterprise if he selects a supplier who does
not have the required characteristics? (10 marks)
b) What additional service can Joe expect from a good supplier to give him a
competitive advantage in the market? (10 marks)
a.
i. Mistakes in orders.
ii. Problematic suppliers.
iii. Ineffective strategies.
iv. Poor organization structures.
v. Ignorance of practices and regulations.
b.
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