Answer to Question #315985 in Management for king

Question

TFG has the following vision statement: " To be the leading fashion and lifestyle omnichannel retailer in Africa while growing our international footprint”. a) Critically evaluate this vision to determine whether it meets the requirements of a good vision statement. (use a table with the following headings; characteristics, yes/no, reason) b) Provide recommendations on how this vision statement can be improved.

Answer 1

a) The TFG vision statement meets the requirements of a good vision statement because it is;

It has Brevity which makes it easy for managers and leaders to communicate and employees to remember.

It is clear that they want to be the leading fashion and lifestyle Omni channel retailer in Africa

It is abstract and challenging as they want to be the leading fashion and lifestyle Omni channel retailer in Africa as well as growing their international footprint.

It is future focused

b) It needs to add the Organization's Success Measures.