Answer to Question #312221 in Management for Mpho

Question

How can public relations manager of government department can do to develop a campaign of awareness of xenophobic attack (DOTMABE) also use rubric

Answer 1

Public relations is an important part of business success. Regardless of what your business makes or offers in the way of services, your primary function is to build relationships. Relationships are connections and interactions with those other than yourself. Without them, you won’t have anyone to interact with, sell to, or receive support from. In order to create campaign of awareness the following has to be done;

1. Create A List Of Media And Other Important Community Contacts. Create a list of local media (TV, radio, newspaper, and online news and community websites) and the reporters that cover your business type or industry. You may also want to have a list of other important community contacts, such as local government officials, community leaders, religious organizations, important business executives, and other influencers.
2. Introduce Yourself And Ask: What Does The Public and Media Think? Asking your own organization about its goals and achievements is a good starting point. However, during the planning time, you also should ask the public and media what they are thinking. Knowing how others perceive your organization and/or your industry could go a long way in determining what you need to do in public relations. In fact, just the act of introducing yourself and asking to listen to others, can provide an immediate positive benefit to your organization.
3. Reach Out To People Using A Consistent Schedule. Outbound communication to the public, be it your existing customers, prospects, media, or a broader community, is important.
4. Respond To People When They Call Or Ask Questions. If you want to make a good impression with the public, make sure you respond to people when they call or ask questions. For some organizations, this will fall to a customer support team. But many companies and organizations have small teams that wear many hats. A school principal, an accountant, a plumber, or a restaurant manager may be thrown into customer service roles more often than they anticipated.