What kinds of data might we want in OB applications? As Braverman notes, one problem with big data is making sense of the information. How might a better understanding of OB help you sift through all this data?
Data related to the behavior of employees in the context of job satisfaction, absence, employment turnover, productivity, human performance, motivation, attitude, and management. Organizations using big data are getting high benefits such as competitive advantage and innovative advancements. Everyone who has access to big data suggests that it provides wider information and knowledge to the users. The major challenge facing by big data is to determine how to get the values out of it. People with expertise skills and knowledge can handle the big data efficiently.
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