Answer to Question #287316 in Management for mac

Question

Explain in detail how the study of the consumer perceptions help in understanding the buying habits of the consumers. How does a marketer frame the strategies accordingly. Narrate with an example

Answer 1

Perception has many definitions, but in marketing, it is most commonly defined as the process through which a client recognizes, organizes, and analyzes data to create relevance. Sensation is a psychological element that has been shown to influence consumer behavior during the buying purchasing process.