Answer to Question #280899 in Management for abhi

Question

Analyse the weaknesses and threats on the demand side of M&S, relating these to controllable and uncontrollable factors

Answer 1

Analyze the weaknesses and threats on the demand side of M&S, relating these to controllable and uncontrollable factors

Answer:

M&S is the leading retailer of good quality products in British e.g products like food ,clothing and services like mortgages and credit cards.

Weaknesses

1. Poor scalability of some products

2.Untrained leadership

3.Low value product other times

4.No distinct  product features

Threats of M&S products

1.They have several competitors

2.Changing demographics that may lead to overall demand for clothing and may be decline.

Controllable factors of products

Price is number one factor to be control when there is high demand of such a product the price should be high and vice versa.

Quality is another factor there should be a continuous flow of produce of high quality products.

Also design elements should be considered

Uncontrollable factors

a) Technological changes has a great impact in terms of marketing it totally affects the supply of products

b)Economy the current economy must be put into consideration.

c) Competitions affect the performance and strategies in marketing it is important for marketers to understand competition in marketing mix.