Answer to Question #280051 in Management for Bob

Question

How to determine the scale of questionnaires and how much is appropriate in empirical analysis

Answer 1

There are four primary types of rating scales which can be suitably used in an online survey: Graphic Rating Scale, Numerical Rating Scale, and Descriptive Rating Scale. In the adjectival scale questionnaire, the attributed values are from 1 to 4 or 1 to 3, respectively, to the answer categories, resulting in a range from 5 to 17. Here, it is assumed that there is equal distance between the categories and the percentage score is calculated by dividing the sum of the answers by the maximum possible sum.

A questionnaire is the main means of collecting quantitative primary data. A questionnaire enables quantitative data to be collected in a standardized way so that the data are internally consistent and coherent for analysis. Imagine how difficult it would be to analyze the data of a national survey conducted by 40 different interviewers if the questions had not been asked in a standard way, that is, if the interviewers had asked different questions using different wording and order. A questionnaire ensures standardization and comparability of the data across interviewers, increases speed and accuracy of recording, and facilitates data processing.