Answer to Question #274698 in Management for joe

Question

7. What is the significance of search engines? Explain search engine optimization with a suitable example.

Answer 1

Search engines basically act as strainers for the wealth of information available on the internet. They allow users to quickly and easily find information that is of genuine interest or value, without the need to wade through numerous irrelevant web pages. Internet search engines help to organize the Internet and individual websites.

Search engine optimization (SEO) is the process of improving the quality and quantity of website traffic to a website or a web page from search engines. Search engine optimization is performed because a website will receive more visitors from a search engine when websites rank higher on the search engine results page.

Search engine optimization uses keywords that attract a user to the company. For example,  if you have a cell phone business, keywords would be ''cell phones,'' '' Apple cell phones,'' or anything else you would want a reader to search for to find a product.