Case Study questions
Extracted from the article published by Kittilaksanawong, W. and Afanyan, M. (2018), "Uber technologies Inc.: re-entering the South Korean Taxi hailing service after the eviction", Emerald Emerging Markets Case Studies, Vol. 8 No. 1.
Answer all of the following questions from the case study above:
1. Describe Uber’s early international strategy. Explain what is meant by ‘too big to ban’ according to the case study?
2. Explain the challenges that Uber faced when expanding operations to overseas markets? Please use the case study to support your answer.
3. Discuss how Uber adapted its strategy when (re) entering the South Korean market?
Answers to be approximately 600 words
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