Answer to Question #272484 in Management for amol

Question

 Can you do a SWOT Analysis of any 1 Indian company of your choice dealing in FMCG

Answer 1

Britannia SWOT Analysis

Britannia Strength

It has a Wide range of bakery products like biscuits, rusks, cakes and dairy products like milk, butter, cheese, and many more.

Britannia has strong distribution network ensuring proper availability of the products even in the remotest of areas

Britannia has a major share in biscuits industry

It also has marketing and advertising efficiency

Innovative products for health conscious people like oats and porridge, Britannia Nutri Choice biscuits for diabetes patients, Vita Marie Gold, etc.

Strong presence in rural markets

Products for all food and snacks segments is a big boon for Britannia

Weaknesses

There is a lower market share for Britannia in dairy segment

Heavy expenditure on advertising and marketing

Similar products produced by many companies means high brand switching

Opportunities

Increase in purchasing power of people in India

Increase its share in the dairy industry

Product line extension can benefit Britannia as the company has loyal customers

Expansion in other countries

Threats

There is a threat that the lower price offered by competitors can affect Britannia's market share

Local dairies and bakeries can cause business losses

Threat that inflation can cause fall in sales and revenue

Lastly, there is a threat of rise in cost of raw materials