In what environmental or industry condition, emergent strategies can help the firm to compete successfully.
Adopting emergent strategies can allow companies to put their resources toward processes that can be more effective than a company's deliberate strategies. Learning: An emergent strategy offers companies a chance to learn from the strategy and its results.Emergent strategy is the view that strategy emerges over time as intentions collide with and accommodate a changing reality. Emergent strategy is a set of actions, or behavior, consistent over time, "a realized pattern [that] was not expressly intended" in the original planning of strategy.The advantages of having an emergent strategy are: it allows for more flexibility giving the company an opportunity to be agile. Emergent strategy is also seen as a continuous process allowing for continuous learning and adaption for an organisation.
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