Answer to Question #260782 in Management for shweta

Question

Question 3. A prominent caterer is planning to open up a mid-sized multi-cuisine restaurant. Considering his expertise and knowledge in food and beverages services, he is confident of getting into a full-fledged restaurant operation. You are required to suggest the team on the following points:

a. Suggest a site location for the restaurant, assuming it to be Metro city (you can assume a city of your choice). Give your reasons for the same                                                          (5 Marks)

b. What strategy would the restaurant adopt for an Aggregate Operation Plan of resources given a time frame of a year?                                                                                                 (5 Marks)

Answer 1

Location: Dubai near new Dubai Water Canal extension.

Reason: the location offers market opportunities for the hotel's industry because there is intense traffic due to its strategic position, nearness to Emirates Golf Club, and large-scale business operations throughout the canal; these increase the number of people visiting the area, which provide an opportunity for the mid-sized multi-cuisine restaurant.

Aggregate Planning Strategy: Chase Strategy is suitable for a new restaurant; the team should analyze market demand to determine the level of position. It is necessary to match demand and production in the business to avoid wastage and unnecessary workforce and inventory for the period.