Answer to Question #258519 in Management for sumaira aslam

Question

In the past when people had limited sources to convey the message they are less annoying as compared to style of 21 century with its latest trend and technology. To what extent do you agree and disagree with the changing style of communication in the current century?

Answer 1

• Social media has increased the difficulty of public relations (PR), but it has also raised an organization's accessibility. Public relations managers must exercise caution when it comes to communication. In the past, high-ranking officials in a company may have delegated most external communication to a public relations person. Senior executives are now subject to distortion whenever they contact stakeholders, the media, or the general public. With the development of smart gadgets and real-time data, public relations specialists must train and supervise everyone in a company.
• The ease with which non-technical workers may use gadgets and applications begs how firms conduct organizational communication outside of their borders. According to the Institute for Public Relations (IPR), this is a good chance for communication professionals to "think outside the firewall." In another way, communication professionals should weigh the benefits of making material available outside of their organization's servers. Allowing employees to access digital files and work email outside of a corporate firewall may boost productivity.
• The fast development and acceptance of new technologies have altered the face of conventional media communication. According to the Newspaper Association of America, the word of the day is innovation. Professional journalists in print and broadcast media have had to fight for readers' short attention spans with amateur publishers.