Answer to Question #258287 in Management for Kotjie18

Question

Identify three criteria Woolworths could use for market segmentation. Justify your choices.

Answer 1

1.      Psychographic- under this criteria, Woolworth targets persons whose lifestyles prefer high-quality goods over the prices of goods.

2.      Demographic-Woolworths supermarket categorized its customers based on gender values, age, or income level to obtain satisfied customers.

3.      Geographical- Woolworth is located in almost all parts of New Zealand and all regions in Australia to reach all people.