Answer to Question #257353 in Management for Thembi Doda

Question

Explain the concept of brand loyalty and Woolworths approach to increasing brand loyalty.

Answer 1

Brand dependability is the positive affiliation shoppers connect to a specific item or brand. Clients who show brand dedication are given to an item or administration, which is exhibited by their recurrent buys regardless of contenders' endeavors to bait them away. 

The Woolworths way to deal with brand dependability is centered around three key standards; initially, offer: which targets further developing the center proposal to guarantee that clients put Woolworths first. The subsequent methodology is development which includes advancing to address a greater amount of these clients' issues; and finally is keeping up with effectiveness by making further client esteem by getting sorted out for progress and executing the Lean Retail model. 

Proof is exhibited when Woolworths reported the relaunch of their devotion program and its change from the focuses based "Regular Rewards" plan to a new cashback conspire called "Woolworths Rewards". 

Woolworth guarantees brand dependability by; following through on the guarantee, it joins client activities and puts the client at the core of their business.