Answer to Question #252117 in Management for Max

Question

Help us create a rich and unique product experience for Alco-Bev brands in India

Answer 1

The alcoholic beverage industry in India is precise in that it's far a darkish market, so Alco-Bev brands aren't approved to without delay promote it to clients. Additionally, put up-pandemic, Indian customers have extensively adopted a digital way of existence, so promotional greenbacks have in the end shifted to a more era-oriented method.

With the direct advertising regulations in thoughts, we're searching out a 360-degree promotional activation to reach our clients within the Indian market. A 360-technique need to be a complete-circle, interactive and tasty adventure to boom logo loyalty and offer a rich purchaser enjoy.

Examples of additives might be a gamification piece, augmented fact, a completely unique rewards program, chatbot, AI, on-premise flyers and posters, a QR code on the bottle or bundle that leads to a social media page, and many others. That have interaction with each different to create a brand adventure.

Things to hold in mind:

Indian age restrictions on alcohol purchases are 21+ and 25+

A rewards machine must be threat-primarily based and interactive.