Answer to Question #249057 in Management for Jackmoris

Question

What are the innovative ways of CPG companies to consumer data?

Answer 1

Some new and innovative ways for CPG companies to gather consumer data include;

• Partnered loyalty schemes with affiliates (e.g Partnership with UberEats)
• Offline retail sensors to track consumer location/proximity.
• Wearable devices to understand biometric data and the activity of consumers.
• Smart devices to track product replenishment and usage (ex. a physical button that can auto-purchase a certain product when a consumer runs out).