Answer to Question #247547 in Management for Pratibha Singh

Question

You are the CEO of a US based automotive major Ford motors in India. Your company is facing tough rivals like Hyundai & Kia Motors. You have been operating in India since several years. During 2021, there has been a steady decline in your revenues & profitability. Your market share has also fallen from 4.69% to 3.31% during 2021. Your competitors are eating into your market share slowly & steadily during Covid-19 pandemic times. (Please assume that Covid-19 pandemic is over).

a. What turnaround strategies can you suggest to arrest the decline of revenues & profitability of your company? (5 Marks)

b. In your opinion, would it be considered appropriate to pursue a Joint Venture Strategy or should “Ford Motors” go it alone in India? If Yes, state your response with appropriate justifications & reasons & with which vendor? If No, state your response with appropriate justifications & reasons? (5 Marks) (Please assume that Covid-19 pandemic is over).

Answer 1

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