Answer to Question #227996 in Management for Cody

Question

Discuss the five (5) important points that define mass communication, and how these points would aid 

the message that Toyota is trying to convey to society.

Answer 1

Apart from news via newspapers, television networks, and radio stations, there is now an abundance of information readily available on the internet. This implies Toyota can take advantage of the greater competition brought on by a variety of sources to supply useful data. Toyota may now communicate its message to society in whatever way they see fit, avoiding sources that provide incomplete, erroneous, or premature information.

The interpretation function is the second feature that defines mass communication. Currently, all mass media outlets are adopting ethical techniques and interpreting their content in a less or more explicit manner. Toyota can thus use media outlets that offer both explicit and implicit readings of their message, as well as political, social, and cultural commentary with adequate subjective interpretations and open objectives.

The instructive function is the third point that defines mass communication. Rather than simply providing news and information, most media channels are now focusing on fostering knowledge in various communities and imparting significant life lessons. Media agencies such as the BBC and CNN, for example, provide information updates, whereas cable networks such as MSNBC and Fox News combine both the interpretation and reporting functions.

Furthermore, they are educational media outlets that provide instructional content through history channels, discovery channels, and national graphic channels. Toyota could consider employing a media channel that performs both the tasks of transmitting their material and assisting people in understanding its meaning and influence in society to send their message to society. Another significant aspect of mass communication is the bonding function. The majority of media outlets draw individuals together, particularly those with similar interests, opinions, and values.

People can congregate in social media sites where Toyota is disseminating its message. If it has a beneficial impact on their life, people will share it with others and disseminate it throughout society. The diversion function is the final point. People utilize social media to get away from their hectic routines. Toyota can take use of this opportunity to spread their message through various media outlets.