Discuss, using an example of your choice, why you think it better for firms to internationalize their operations.
Using an example of CocaCola, I clearly argue that it very important for firms to internationalize their operations. It has numerous benefits such as generating more revenue, competing for new sales, investment opportunities, diversifying, reducing costs and recruiting new talent. CocaCola has become a giant firm in the market as a result of internationalizing their operations. It improves the customer market share and thus are able to reap more revenues. CocaCola has an international reputation since it went global and thus can be able to cut costs of production and has access wider scope of labor.
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