Answer to Question #226809 in Management for Peekay

Question

Critically discuss the reason for developing and managing collaborative and alliance relationships

Answer 1

The business world today has mastered the art of forming alliances between various companies. This has become a significant aspect of the businesses and the alliances varies from long-term to short-term depending on the partners’ abilities to reach a substantial agreement. One of the major reasons for forming collaboration and alliances is that the relationship ensures the companies attain their desired common goals. For example, Publicis and FCB had one main goal of expanding their business internationally and retaining a major client who in this case was Nestle company. Therefore, their alliance enabled them achieve this goal as they had discovered that they had similar goals and creative philosophies. Notably, alliances and collaborations between businesses helps in achievement of goals.