Answer to Question #213083 in Management for swetha jattan

Question

The case study says that: “The public’s perception of the public sector continued to be poor due to reactive communication and a lack of effective public relations with communities concerning government policies and programmes.” (p.213) ---Explain what is the issue here by linking it to aspect(s) of good governance.

Answer 1

The issue, in this case, is the lack of capacity in the public sector, more especially at the middle and senior management levels, manifested after the reforms. People lacked the appropriate knowledge and skills in the light of output budgeting, efficient guidelines on expenditure and procurement to guarantee accountability and transparency. This led to reactive communication and a lack of effective public relations. It is in this line that good governance needs to be enacted to bridge the gap between community interests and the need for government policies.