Answer to Question #209769 in Management for arnav

Question

1.     The article states that the government is encouraging the spread of electric vehicles infrastructure in some cities of India. Delhi could be the first city to shift to complete electric vehicle infrastructure. How do you think the consumer behavior towards buying electric vehicles with change with such initiatives? (5)

Answer 1

Although the transition to all-electric infrastructure poses a barrier for rapid consumer adoption, it also gives a significant opportunity for marketers to raise EV awareness. To emphasize consumer education over short-term profitability, vehicle brands, marketers, and dealers will need to work together. Naturally, consumers will want to know how much money they'll save by switching to an electric vehicle, despite the fact that an EV's short-term cost is often more than a comparable ICE car. The lack of charging stations and long charging periods, compared to the ease of fueling up at a gas station, will be a key problem for EV buyers. Marketers should utilize the topic of fuel as a chance to educate consumers about nearby charging facilities.

EV buyers will value the features and benefits of select electric vehicles on par with those of gas-powered luxury vehicles, and their incomes will allow them to be among the first to adopt this new technology. Women will be more concerned with practical characteristics like affordability, dependability, fuel efficiency, and safety, whilst males will be more concerned with performance, styling, interior, and other aesthetic qualities. EV buyers will be early adopters of technology, more interested in innovation and the status it affords than in being good stewards of the environment.