Answer to Question #208962 in Management for Prabhdeep

Question

SUBJECT : SERVICE MARKETING

Explain importance of positioning of services , by giving 7 points with elaboration for importance? .

Answer 1

Service positioning has the following importance in a business. 

 

To make the business market-oriented. Service positioning forms the broader part of marketing philosophy, making the business focus on marketing. 

To help the business meet buyers expectation-the service positioning help the businesses to realize customer expectation during its operations. 

In this case, well-organized service positioning help in reinforcing the company’s name, brand, and services to promote customer loyalty and goodwill. 

To make business cope with the market changes. It implies that once the service is positioned successfully, the manager’s task is over. The manager has to keep close monitoring of the market. 

To attract various types of customers. Different customers have different expectations of the service they get from businesses; therefore, service positioning helps businesses diversify their services.

To successfully introduce new services. Service positioning helps businesses to introduce new services into the market. 

To be competitive- this forms the backbone of service positioning where businesses can strongly respond to their competitors.