Answer to Question #206566 in Management for GOG

Question

SUBJECT : CONSUMER BEHAVIOUR

Consumer is the king'. Comment on the statement w.r.t. study of consumer behaviour in detail ?

Answer 1

We are all aware of it. The Customer is King. The phrase has been overused to the point of exhaustion. Consumers seek for just those products/services that provide them with the most value, whether in terms of money or snob value. Outside, the market is blossoming with possibilities for him, and he is spoiled for choice. The stakes are higher than they've ever been. Customers that are displeased with a company's performance will leave without commenting; the majority of dissatisfied customers will just switch suppliers. That is why he reigns supreme. How do you treat him as if he's a child? In this manner — first, the fundamentals answer the phone and reply emails in a timely and courteous manner. This has a long-lasting effect. Keep track of your clients' names and pertinent information. Keep in touch with him on a regular basis, even if you are not doing business with him. Within a certain amount of time, refer to him as the customer.

Regardless of the product or service, consumer behavior influences all purchasing decisions. You can write more successful marketing copy if you're familiar with consumer behavior in relation to your Knowledge Commerce items. Consumer behavior refers to the behaviors taken by a customer before, during, and after purchasing a product. Psychological, social, and emotional factors influence purchasing decisions, and these actions are influenced by them. Unconcerned buyers, spendthrifts, and tightwads are the three sorts of buyers. Because each of these buyers makes a distinct purchasing decision, you must target them at different times in the sales funnel. However, you must first collect data on consumer behavior within your target demographic. Customer reviews, Q&A sites, surveys, and focus groups are all things to consider. Tools such as Google Analytics, Google Trends, and Twitter Insiders can also be used. Examine your blog comments, look for government information, and engage in social media. Also, don't forget about your competitors. Understanding how your competitors win clients will assist you in converting additional customers. Use the information you've gathered about consumer behavior to improve your marketing text.