Answer to Question #206560 in Management for GOG

Question

SUBJECT : CONSUMER BEHAVIOUR 

1. What are the various types of consumers , explain with elaboration? What role do they play in the buying process ?

Answer 1

There are different types of consumers. They include: Loyal Customers. Loyal customers make up the bedrock of any business since they stick to the product, with or without entry of same product in the market. The other type include iImpulse Shoppers. Impulse shoppers are those simplying browsing products and services with no specific purchasing goal in place.