Answer to Question #206240 in Management for Ariana Singh

Question

With reference to the above case study, describe three types of resources the founders of Airbnb needed most to start the company and explain how they acquired these resources

Answer 1

Market Access

The local market would have helped Airbnb in developing product differentiation and also accessing foreign markets. Airbnb can access foreign markets through marketing campaigns and foreign distribution channels.

Quality Workforce

Airbnb had to attract talented workforce that would give the company creative ideas to solve the company’s problems. Technical staff and the management will serve a very critical role in starting of the company.

Startup Capital

Startup capital was needed during startup to help fund business growth, therefore capital id the most important resource for any business startup (Lee, 2016). 

 

References

Lee, D., 2016. How Airbnb short-term rentals exacerbate Los Angeles's affordable housing crisis: Analysis and policy recommendations. Harv. L. & Pol'y Rev., 10, p.229.