Answer to Question #204114 in Management for hgjhg

Question

1. BitGold's IPO took place in Canada; however, as a global platform, BitGold aimed to appeal to users in developing countries around the world. Where should BitGold focus on acquiring users?

Answer 1

BitGold should focus on developing countries in Africa, the Middle East, and Latin America. Countries in these regions are in their growth phase and would be receptive to financial technology. The majority of these countries lack adequate digital payment services and BitGold would provide the needed platform for payment as well as saving. Moreover, these countries are populous and the response towards the adoption of digital systems has been positive over the past few years. The digital services may acquire new users if they promise value for the citizens in these countries.